Management Team

James Hines

James Hines
Chief Executive Officer

Prior to founding RiceCo®, James worked in several capacities for Westrade and affiliated companies. He has over 25 years of experience in the industry and a background in accounting and business administration. During his 10 year tenure at RiceCo®, he has profitably grown the business, despite a challenging environment and several ownership tenures and has managed to turn the generic molecule (Propanil Technical) into a specialty product by continually innovating and developing proprietary mixtures and formulations.

Neil Robbins

Francis Borges
Global Chief Operating Officer

Francis joined RiceCo in August of 2015 moving from our parent company UPL Europe Ltd. located in Belgium as the Chief Executive Officer. He has over 23 years of industry experience of which 18 years were in the European markets. Francis brings a wide range of management skills and innovative business process models to RiceCo.

Judy Smith

Judy Smith

Judy joined RiceCo in May of 2001 as a regulatory consultant responsible for EPA relations and state product registrations. She retired from Helena Chemical Company as Manager of Regulatory Services before becoming a regulatory consultant. Judy has over 20 years of experience in the regulatory arena.

Jim Magana, Business Development
Jim is in charge of creating and managing relationships with third parties offering crop protection products for rice growers. Prior to joining RiceCo®, he worked for DuPont's crop protection division for 37 years, during which he spent the majority of his time in Asia as the Asia Pacific Director and Business Manager for Rice Crop Protection.

Pinky Ghosh

Pinky Ghosh
International Operations Director

Pinky joined RiceCo in April of 2011. She has over 10 years of experience within UPL in managing international markets with a specialty in Asia and Africa. Her degree is in Management with a specialization in International Business. Pinky's hobbies include travel, reading and cooking (with rice, of course).

David Wilson

John Guion

Bio Coming Soon.

Martin Poveda

Martin Poveda
Director of International Regulatory Affairs

Martin was born in Colombia, and joined RiceCo in 2008 and established a regional office in Colombia for the Latin American region. He has been involved in all aspects of rice technology with a specialization in disease control. Martin has conducted extensive field research and as a result has accumulated vast knowledge in rice production.

Martin Poveda

Scott Rushing
U.S. Product Development

Scott joined RiceCo in May of 2013. Prior to joining RiceCo, Scott was employed at BASF for 17 years in various roles, including Field Biologist, Technical Service Representative and most recently Business Representative. He received his B.S. and M.S. in Agronomy from the University of Arkansas.